Website positioning for damn smart creatives tired of hiding their URL

I make creative consultants & design agencies proud of their website again. Through simple positioning, crystal clear copy and rock solid UX-design.  

Vijf lachende volwassenen, elk binnen een rond kader met verschillende gekleurde achtergronden.

25+ happy clients

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gael header image

Your website copy is all over the place.
And you'd rather not send the URL in proposals.

Sound like you?
- You hired a copywriter. Got nice words. But zero structure.
- You hired an expensive designer to fix the structure of your website.
- You tried writing it yourself. Sat down, got distracted, did client work instead.
- You edited copy inside your website-builder. Changed one thing. The whole layout broke.

Nah, that's not working.
It's costing you time, money, and the quiet shame of hiding your own URL.

That's not a you problem.
Nobody gave you copy and structure in one package.

Here's what I figured out the hard way.
Most people write copy after the design is done. Or after the site is live. That's backwards.

Copy belongs inside wireframes.
With hierarchy, layout, and CTAs baked in. Without that, you've got words in a doc nobody knows what to do with.

So I do positioning first.
Then copy. Then wireframes. One package your developer can build from.

gael sitting on a chair

Hey, I'm Gaël! Copywriter and UX-designer.

I make creative consultants and agencies proud of their website again. We'll make your website sound like you again. And attract the right (high paying) clients.

I do this through incisive copy and crystal-clear UX design.

After my 1:1 website positioning programme, you’ll have:
→ A crystal-clear story
→ A rock-solid wireframe

A solid structure that matches your words. Ready for you, your designer or your web developer.

Curious for more?

My 1:1 offer

Wireframes?

Neat & handy, because:
1. It clarifies your copy
2. It saves you time and money
3. It gives you a clear overview
4. It helps you make decisions faster
5. It acts as a blueprint for your site

(Clear, digital and ready for production.)

My approach
wireframes

You're proud of the work you do

But your website is lagging behind. And I get that, life's busy.

You’re embarrassed by the content and the layout of your website. It’s costing you customers, money and job satisfaction. Let’s sort that out. Don’t have a website yet? That’s fine too. Even more room for improvement.

Let's get your story straight

Start with your homepage. Continue with more.

2 weeks | 2 boxes | 1 outcome
Homepage
positioning sprint
You know exactly what your homepage should say and do. And to who you should talk to.
For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.
This is it
- 2 weeks, start to finish.
- Intake form
- 1 work sessions (90min.)  
- Async work in between
- 2 rounds of feedback
What’s in the box?
1. Positioning document
Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. Homepage (copy + wireframe)
Your homepage in structure and text, all in 1 nifty wireframe. Ready to hand to your developer. Or to run with yourself.
1495
6 weeks | 2 boxes | 1 outcome
Complete website
positioning
You know exactly what your site should say and do. And to who you should talk to.
For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.
This is it
- 6 weeks, start to finish.
- Intake form
-1 work sessions (90min.)
- Async work in between
- 3 rounds of feedback
What’s in the box?
1. Positioning document
Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. All the pages you need (copy + wireframe)
Your website in structure and text, all in nifty wireframes. Ready to hand to your designer or developer.
starting at € 2750

Curious?

Book a Discovery call. Let's talk!

Book a Discovery Call

'Your work is exactly as you describe it on your website. I
’m much more confident now, and leads finally understand what I do.'

— Daniel, Motion Design Automation ⚡ 100% Cavalry Specialist

Looking for a LinkedIn update?

Yes, I need a better LinkedIn page

Let's position the cr*p out of you and your website, shall we?

Book a Discovery Call